At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document. These practices were necessary because web developers often focused only on coding issues, ignoring the user experience and web publishing guidelines, a problem that still occurs today. SEO tools are search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more. Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice.

If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements. The data doesn’t just come BHS Links from search engines (although the software does “listen” to millions of searches). When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet. That’s why this tool is good at exposing not just what people search for but also what they’ll likely search for in the near future. Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more.

Content and Links In The Game of SEO

• Many comprehensive SEO tools have a handful of free features or a free limited-time trial.
• It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly.
• Semrush stands out because it pulls together multiple SEO functions into a single, unified dashboard.
• Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker.

I’ve also seen firsthand how SEO.AI’s product feed optimization leads to 15%–30% more clicks from Free Listings. Use this free SEO tool to review your own pages’ metadata (to ensure it’s present and correct). Or get inspiration from competitors’ titles, descriptions, etc.

My personal test of Moz Pro

WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. Lighthouse’s report also lists recommended actions to improve the page. To keep track of your page’s performance, save the audit report as a PDF file or HTML file.

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. Times, Tom's Guide, Investopedia and various newspapers across the U.S. Most SEO tools are often so feature-rich that they require a bit of a learning curve. Yet, some tools are more user-friendly than others, and we took that into account when creating this list. A web crawler, or spider, can help you see issues on your website and other on-site SEO problems.

Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. Page speed, much like usability, is a metric that Google considers when ranking your website. If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough. Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online.