Many businesses skip this step and just start creating content. As a result, they either don’t reach the right audience or start attracting leads with no intention of buying your products or services. By now you probably see the importance of content in your overall SEO strategy. Content not only contains ranking keywords but if done right can draw in potential customers to learn more about your products or services. This will increase the number of people seeing your content, which also increases your traffic. For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”.

SEO Service Essentials

• We publish all of our SEO plans and prices online to help you evaluate your options and select the plan that’s right for your business and your online goals.
• This will help attract the right kind of visitors to your site who are interested in what you offer.
• If you’re looking for an agency that is excellent with local SEO, FBM is worth a close look.

Use a tool like Google Search Console or Keyword SEO Anomaly Explorer to find out what keywords a URL is already ranking for. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. Beyond that, you want to know if enough people are searching for something to make it worth your time to create content, and how difficult it might be to actually rank for those keywords. A solid link building strategy should always include a variety of ways to get links, keeping your backlink profile as diverse as possible while still remaining relevant. Many people think that content length is one of the ranking factors.

Page experience

As we just mentioned, Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order. “There are tons of ways to improve your email pitch, but a problem many link-building pitches have is that they don't consider the blogger or journalist's audience. They'll blast out email templates with generic guest posting ideas in hopes of a response, playing the numbers game,” says Rubright. First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses.

Image metadata

Use Google’s PageSpeed Insights tool to get URL-specific recommendations. Generate an XML sitemap to provide web crawlers with a map of your site. Use a free third-party tool like Yoast SEO to speed up (and even automate the process). Submit your sitemap to Google Search Console and Bing Webmaster Tools.

While some strategies change inside of it every year, we follow a structure we call the ROCKET SEO process. You can’t rank high on Google without a strong on-page SEO strategy. From picking the right keywords, to adding strong content to target them, you need to have this first before you expect to rank anywhere at all. Whether your ecommerce store has 10 products or 100,000 products, we’ll drive SEO traffic to your business. Ecommerce SEO gets your products, product category pages, and brand ranking where it’s needed most. Your goals, the competitive landscape, and the current state of your SEO all play a role in determining the most effective SEO approach.