You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post.

Off-page SEO: building authority and trust

• If you’re tech-savvy, you can probably handle this on your own.
• The higher your site ranks, the greater your search engine visibility and the more traffic you’ll likely receive.
• You should then aim to create a layout for your content that is easy to read and navigate.

Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. Heading tags are a bit of HTML code that helps search engines and users understand what content is on a page at a quick glance.

Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned. Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure. There are various ways to find out which keywords are considered by Google relevant to your target keywords.

SEO Canonical Tag

Optimizing page speed is crucial because it significantly affects user experience and is a confirmed ranking factor for Google. Ensure your main keyword is in the introduction, conclusion, h1, and meta description. Other headings can be formed around closely related search phrases or secondary keywords that users search often. SEOBoost can help you identify the right keywords to add and help optimize the content. It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results. Every detail matters in on-page SEO, from your page title to meta descriptions to avoiding keyword stuffing and how your web pages link.

I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized SEO Anomaly traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.