You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue. So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance. You can tweak the timeframe to see your organic traffic performance over a longer time period. Utilize the tools mentioned above to assess your site’s performance, identifying areas that require immediate attention.

And importantly, one that I didn't have to pay several hundred dollars for. It actually understands Google’s guidelines and holds content to the same standards as human quality raters (if not even higher). From here, the tool will create a list of key recommendations based on these sections. It then gives you a grade and explains how well your content demonstrates the expertise required to write YMYL content.

• But if you see any errors, then check out our guides to and HTTP to HTTPS migration for details on how to configure your redirects.
• The “Redirects” report will show you internal links which are redirecting to other pages.
• People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience.
• You have to check and tidy up the titles, meta descriptions, and H1–H6 headings on all of your pages.
• To do this, de-index the low-value pages and focus on your high-value pages.
• You could also hire an outside agency — just be sure to do your homework first.

Structured data

So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools. In this case, you can use structured data to tell Google which text is the ingredients, cooking time, calorie count, and so forth. Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets.

Where would be a genuinely useful place to send a site visitor from a given page? What would bring them closer to purchasing your product or service? We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links. These are essential tools for any website owner or SEO professional looking to improve their site's ranking on search engine results pages. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions.

Führe einen Crawl deiner Website durch

When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you're usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you're using WordPress, most themes are mobile-optimized by default.

A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that's a red flag that could trigger Google penalties. First, check the referring domains graph to see your link growth over time. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards.

Technical SEO Audit Workbook

He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with BHS Links Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.

They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results. After you purchase our SEO audit services, we’ll perform a full SEO audit of the known ranking factors that search engines use to analyze and evaluate your website. We will carefully review every detail so that no corner is left unchecked.